✔ Show the power gain for the visitor’s own engine
✔ Present every service: Stage 1/2/3, automatic gearboxes, emissions systems, dyno, exhausts, brakes
✔ Bring in people searching for “chip tuning + car model”
✔ Back up the results with dyno figures from the studio’s Instagram
✔ Collect booking requests from every page
Chip tuning is chosen for a specific car: the owner of a BMW 330i doesn’t care about “up to 30% more power” – they want to know how many horsepower Stage 1 will add to their engine and what it costs. The studio in Lviv needed a website that answers this question on its own and also covers all of its services.
I built the site on my own burum theme and created the power catalogue on WordPress categories: make → model → generation → engine. A grid of make logos sits at the very top of the home page, and every engine has its own page with an “original – after tuning – gain” table for Stage 1 and Stage 2, the price and an enquiry button.
As a result, the studio now has more than 8,000 landing pages for searches such as “chip tuning + model + engine”, clear service pages and a feed of its work from Instagram right on the site.
A website where car owners see the power gain for their engine in four clicks and book their tuning.
Logos of 72 makes at the top of the home page, then model, generation by year and engine
Power and torque: original, after tuning and the gain, with Stage 1 and Stage 2 tabs
The engine page shows a price in euros or “on request”, and what the work includes
The form adds the page link itself, so the manager knows which car it’s about
Each page’s title and description are built from the make, model, generation and engine
The “Our work” section shows the studio’s posts with Stock and Stage 1 dyno figures
Instead of vague promises: specific figures for a specific engine and a short path to booking.
The website handles several key tasks:
Guaranteed reply within 24 hours.
The first call is free and with no commitment.
In tuning, customers compare numbers, not slogans. So the most useful thing a studio’s website can offer is an honest answer to the question “how much will my car gain?”. Here is how I built a power catalogue of thousands of engines for UPstage Lviv and linked it to the service pages and enquiry forms.
UPstage Lviv is the official Upstage Chiptuning partner in Lviv. The studio offers Stage 1, 2 and 3 chip tuning, automatic gearbox remaps and pops and bangs tunes, software DPF, EGR, AdBlue, FLAPS and OPF delete, ECU unlocking, and also upgrades exhausts and brakes. The results are checked on an all-wheel-drive dyno.
Someone thinking about chip tuning comes with a specific question: how many horsepower and newton metres will Stage 1 add to my engine, and how much will it cost? Generic promises like “plus 20–30%” don’t convince them. That’s why the power catalogue became the centre of the website, while the service pages explain exactly what happens to the car.
The catalogue sits at the very top of the home page: a grid of make logos and the prompt “Choose your car make”. From there, it’s four steps:
Every level has breadcrumbs and side switches for “Model – Year – Engine”, so the neighbouring generation or engine is one click away. In total, the catalogue holds 72 makes, about 800 models, more than 1,500 generations and over 8,000 engine pages. Technically, these are nested WordPress categories and posts, and the make logos are attached to the categories, so the client manages the catalogue in the standard admin area.
This is the main sales page. Taking the BMW 330i (G2x) as an example, it looks like this:
The enquiry form automatically adds the URL of the page it was sent from. The manager immediately sees the make, model, generation and engine, and doesn’t waste the first call on questions.
Each engine page is a separate landing page for a search such as “chip tuning BMW 330i”. The title and description are built from a template using the engine, model, generation and city, for example: “Chip tuning 330i BMW 3-serie G2x… in Lviv – Stage 1 / Stage 2, Dyno”. Yoast SEO splits the sitemap into parts of a thousand entries each, so search engines can crawl the whole catalogue without trouble.
Besides the catalogue, every service has its own page:
At the bottom of the service pages there is a recurring block with Stage 1, 2 and 3 and ECO tuning: someone who came for an exhaust also sees everything else the studio can do.
The “Our work” section and a block on the home page show the studio’s Instagram feed via Instagram Feed Pro: posts with dyno figures such as “Stock: 262 HP 412 NM → Stage1: 307 HP 483 NM” and a “Load more” button. In tuning, this is the most convincing portfolio there is – real cars and real numbers.
The first screen has links to Facebook, Instagram, TikTok and YouTube and a “Book your tuning” button. A contact block with the address, phone number, e-mail and a short form (name and phone with an input mask) appears on most pages, and the contact page also has a Google map. Site Kit by Google and the Google Ads tag are connected for analytics.
In chip tuning, customers compare numbers. A power catalogue does several jobs at once:
A catalogue is a powerful tool, but it isn’t enough on its own. From the experience of this project, a studio website should also include:
If you are commissioning a website for a garage or tuning studio, think about three things in advance: where the catalogue data will come from, how it will be updated and how enquiries will reach the manager. A catalogue of thousands of pages should be managed from the standard admin area, not by a developer by hand – otherwise it will quickly go out of date.
