✔ Present all six models – from the single-person Solo to the Quartet meeting pod
✔ Let buyers choose the front and side panel colours themselves
✔ Speak to customers in their own language – 21 languages in the switcher
✔ Back up the quality with ISO and CE certificates, patents and reviews
✔ Collect requests for the price list, a quote and a pod trial
Silentbox® makes acoustic pods for open-plan offices and, according to the company, sells them in 25 countries. The site is read by office managers and executives from many countries, and each of them needs to grasp the difference between the models quickly, see a pod in their office colours and find out the price.
I built the site on WordPress, Elementor Pro and an Astra child theme. The home page works as a detailed presentation with an anchor menu, and every pod has its own page. I wrote custom templates and a colour picker script for the product pages, and added the languages with TranslatePress.
The result is one website that runs in 21 languages – from Ukrainian and Polish to Japanese, Arabic and Hebrew. Visitors can “paint” a pod right on its page, look at it in 3D and request the price list in a couple of clicks.
A website where buyers from any country choose a pod and its colour themselves, then ask for the price.
Each language has its own URL; the Arabic and Hebrew versions read from right to left
3 front and 7 side panel colours – the pod photo changes for each of the 21 combinations
Solo, Duet, Quartet and the Lite series: description, specifications, dimensions and similar models
Solo, Duet and Quartet can be turned around in an interactive 3D model right on the site
The order form sends the pod’s page URL, so the sales manager doesn’t need to ask
ISO 9001, ISO 23351-1, CE, patents, 14 client logos, reviews and a gallery
One model, one page; one language, one URL – and every button leads to an enquiry.
The website handles several key tasks:
Guaranteed reply within 24 hours.
The first call is free and with no commitment.
Nobody buys an acoustic pod on impulse: it is chosen by size, sound insulation, ventilation and how it will fit into the office. A good manufacturer website answers these questions before the customer picks up the phone – and in their own language. Here is how I built such a website for Silentbox®.
Silentbox® is a Polish-Ukrainian manufacturer of acoustic office pods: from the single-person Solo for calls to the Quartet, where four people can hold a meeting. The company is headquartered in Wrocław, and according to the client its pods are in use in offices in 25 countries. That means the site is read by office managers, executives and interior designers from all over, and each of them needs to understand the models quickly, see a pod in their office colours and get a price.
Hence three main requirements: plenty of languages without a separate site for every country, a clear way to choose the model and colour, and a short path from interest to enquiry.
The home page is built as a detailed presentation with an anchor menu: “About the pods”, “Pods”, “Prices”, “Gallery”, “Catalogue”, “Certificates”, “Contact”. Visitors can read it from top to bottom or jump straight to the section they need.
Each pod – Solo, Duet, Quartet and the three models in the Lite series – has its own page: photos, a description, technical specifications, dimensions, “Download price list” and “View in 3D” buttons, and similar models at the bottom.
A pod is a long-term purchase, and it has to fit into the interior. That’s why the product page has two drop-down lists: the front panel colour (white, grey, black) and the side panel colour (seven options, from white to yellow, red and blue). For this, I wrote a custom pod page template in the Astra child theme and a small script: when the colours are chosen, the photo switches to the matching combination – and one model alone has 21 of them.
The Lite series works differently: instead of colours, the customer chooses one of ten prints shown as preview images. When the page loads, the first option is selected automatically, so the product page is never left without a photo. The order button remembers the model: the pod’s page URL is sent with the enquiry form, so the sales manager doesn’t need to ask which pod the customer means.
To save visitors from clicking from page to page, the home page has a comparison table: capacity, ventilation and lighting controls, power panel, furniture and external dimensions – from 105×110×220 cm for the Solo to 210×138×220 cm for the Quartet. The “View in 3D” and “Download price list” buttons for each model are right there too.
Solo, Duet and Quartet have separate pages with an interactive 3D model: you can rotate the pod and look at it from every side. The models themselves are embedded from Vectary, and the pages use a dedicated template that places the description and specifications next to the model.
The translations run on TranslatePress. Each language has its own folder in the URL and correct hreflang tags, so search engines show people the right version. The switcher offers 21 languages: Ukrainian, English, Polish, German, French, Spanish, Italian, Dutch, Czech, Japanese and more. The Arabic and Hebrew versions read from right to left, as they should.
The forms take the language into account too: the page language is sent along with each enquiry, and the phone field lets visitors pick their country code, so nobody has to guess how to format an international number.
Someone buying a pod is rarely ready to order straight away – first they want a price and a presentation. That’s why the site collects enquiries in several places:
All the forms are built with Elementor Pro and ask only for a name, e-mail address and phone number. Under each form there is a promise to reply within an hour, so customers know what to expect.
When a company is buying, trust matters more than fine words. The site brings the documents together: ISO 9001, ISO 23351-1, ISO 11957, CE, RoHS, an industrial design registration, EU and Ukrainian trademarks and two patents. Alongside them are 14 client company logos, reviews and a warning not to confuse Silentbox® pods with counterfeits.
A separate gallery page with 74 photos shows the pods in real offices, and the blog’s 11 articles cover how to choose a pod, an installation in Vilnius, the company’s place in a Forbes ranking and its contract with NATO. These are arguments for buyers and, at the same time, texts that help the site get found in search.
Office pods, furniture, partitions and lighting are bought by companies. Several people are involved in the decision, they compare offers and nearly always ask for a price list before talking to a salesperson. From the experience of this project, a website for such a manufacturer should:
If you are a manufacturer or distributor selling to several countries, don’t start with the pictures – start with the structure: which models, which languages, what questions buyers ask. The website is built around that, and with WordPress and Elementor it can be set up so that your team edits the texts and adds new models themselves.
