✔ Plan a month of posts ahead in one calendar
✔ Publish to several social networks in one go
✔ Connect accounts in a couple of clicks, with no keys or tokens
✔ Reply to comments without opening each network
✔ See reach, reactions and the best times to post
✔ Pay only for the networks you actually use
Running several social media accounts by hand means logging into each one every day, posting the same thing over and over and checking that nothing has been forgotten. I came up with a service where a post is written once, put in the calendar and goes out on its own to every network it needs to.
The main challenge wasn’t the screens but the platforms themselves: each has its own API, its own media requirements, limits and app review. I built a single connection model based on each platform’s official login and wrote a publishing engine that sends posts in batches, retries after failures and never creates duplicates.
The result, Mypostlify, is a working service with a content calendar, a media library, analytics, a comments section and separate billing for each network, with 14 free days when a network is connected. The interface is in English, Russian and Ukrainian, and the marketing website is built on WordPress.
A service that takes the publishing routine off your hands and shows which content works.
All scheduled posts by day – with the time, network icons and status
Posts go out on schedule, including recurring ones – every day, week or month
Log in through the platform’s official window – no apps of your own, no copying keys
Reach, views, reactions, followers and a heatmap of the best times to post
Reply to and hide Facebook, Instagram and Threads comments right from the service
Each network is connected and paid for separately, and the first 14 days are free
A service that publishes for you and brings statistics and comments together in one window.
The service handles several key tasks:
Guaranteed reply within 24 hours.
The first call is free and with no commitment.
Auto-posting looks like a simple job – “send a post at the right time”. In reality, behind it are eight different APIs, app reviews on the platforms, limits, video processing and a carefully managed publishing queue. Here is how I built my own service, Mypostlify, and what to watch out for if you need a similar product or a social media integration.
Mypostlify is my own SaaS for planning content and publishing it automatically to social networks. Users write a post once and choose the networks and the time, and the service publishes it by itself and then collects the statistics. It is built for small businesses, creators and social media agencies that run several accounts and don’t want to spend time on manual posting every day.
I built the whole project: the architecture, the back end, the dashboard interface, the social media API integrations, payments and the marketing website with a blog and a help section.
The service works with Instagram, Facebook, Threads, LinkedIn, YouTube, X, TikTok and Telegram. The key decision was that users don’t have to create developer apps of their own or copy tokens. Mypostlify itself acts as the app on the platforms: the user clicks “Connect”, sees the network’s standard consent window, grants access – and the account is ready to post. Technically, this is OAuth: tokens are stored encrypted and refreshed automatically wherever the platform allows it.
All posts appear in a monthly calendar: each one shows its time, network icons and status – draft, scheduled, published, partly published or failed. You can create a post straight from the day you want. The editor has the text, media from the library, a choice of accounts and one or more publishing dates in the company’s time zone. Posts can be repeated daily, weekly or monthly.
For Telegram, you can send not only text and photos but also albums, polls, files, audio, voice messages, locations and contacts.
Each platform’s requirements are checked as soon as the post is saved: the service won’t accept an Instagram post without an image or a YouTube post without a video, and it explains why straight away instead of reporting an error at the moment of publishing.
The heart of the service is a scheduler that picks up the posts that are due every minute and sends them to the networks. I built a few rules into it, without which auto-posting quickly breaks down:
Statistics are collected automatically about once an hour: followers and how they change, reach, views, reactions and comments, and the top posts by reactions. An hourly activity heatmap shows when the audience responds best – a hint for choosing posting times. The period and the chart step – hours, days, weeks or months – can be adjusted.
The “Posts” section lists published posts together with their comments. You can reply to comments on Facebook, Instagram and Threads right from the service and hide unwanted ones, and a separate tab shows the comments still waiting for a reply.
Photos and videos are kept in a shared media library and can be reused in posts. Images are automatically compressed on upload to the size the social networks use anyway – this saves space with no visible loss of quality. For larger volumes, extra storage is available as a paid add-on.
I made billing modular: sign-up is free with no card required, each network is connected and paid for separately – monthly or yearly – and the first time a network is connected, a 14-day free trial starts. If the subscription for one network runs out, only that network stops. Payments go through Stripe, each one comes with a PDF receipt, and customers who disconnect a network can request a refund for the remaining days. For X, where posting through the API costs money, there is a separate prepaid wallet.
For real customers to be able to connect their accounts, the app has to pass review on each platform. For Meta – Facebook, Instagram and Threads – I prepared the App Review submission: I described how each permission is used and recorded video demos, from logging in with Meta to publishing, managing comments and analytics. This stage is often underestimated: the review takes weeks, and any mismatch between the description and the video means resubmitting.
Auto-posting looks like a simple feature, but in a real product it is the platforms themselves that affect timelines and budget the most. From the experience of Mypostlify, it is worth planning ahead for:
I build web services and integrations with social media and messaging app APIs – from auto-publishing website news to a Telegram channel to a full SaaS platform with payments.
