✔ Present the three canopy ranges and explain how they differ
✔ Take a pickup owner to the right canopy for their truck in three clicks
✔ Show every specification and the price before the first call
✔ Accept purchase requests without an account – just a name and phone number
✔ Tell buyers where the canopy will be fitted
LuxCap sells modular canopies – removable hardtops for a pickup’s load bed. Each model fits only one specific vehicle: make, model, year and bed length. The catalogue holds 542 products, and a buyer has to find theirs without scrolling through hundreds of cards.
I built the shop on WordPress and WooCommerce with my own burum theme. The catalogue works like a staircase – range, make, model, then the exact canopy – with breadcrumbs at every step. The home page introduces the brand and its three ranges, and the product page answers every technical question with a specifications table.
The result: a pickup owner reaches the canopy for their truck in three clicks, sees the price and leaves a request in a short pop-up – no account, no long checkout.
A shop where a pickup owner quickly finds the canopy for their truck and sends a request straight away.
Three ranges – Classic, Sport and City – for pickups from 11 makes, with sorting and pagination
Tiles with make logos, then models with photos, then canopies by year and bed length
Gallery, SKU, table with vehicle, series, year, bed length, PART NO. – and the price in UAH
“Buy now” opens a “Submit a request” window: just a name and phone number
Classic, Sport and City on the home page – description, photo slider and link to the range
Responsive layout: slider, advantages, catalogue and product pages on any screen
Nobody picks a canopy from a picture: it has to fit the load bed exactly. So the whole website is built around finding the right one for your pickup.
The website covers several key tasks:
Guaranteed reply within 24 hours.
The first call is free and with no commitment.
A pickup canopy is an expensive and very “tied” purchase: each model fits only its own vehicle, year and bed length. A shop selling it needs more than a nice shop window – it needs clear product matching. Here is how I built such an online shop for LuxCap.
LuxCap is a Lviv-based seller of pickup truck canopies, also known as hardtops or truck caps. The brand sits in the premium segment: its modular canopies are assembled from several parts and lock with keys, and many models can carry a roof tent or an expedition rack. The company is an authorised dealer and promises fitting in 2 hours.
The range is split into three lines, each with its own logic:
Each line is made for dozens of pickups, which is why the catalogue holds 542 products. The website’s main job is to make sure a Ford Ranger or Chevrolet Colorado owner doesn’t scroll through everything but lands on their model straight away.
I built the home page as a brand showcase that leads into the catalogue:
The header sticks to the top of the screen as you scroll, so the menu and phone number are always at hand, and a “back to top” button appears on long pages.
The catalogue runs on WooCommerce, but I replaced the usual product grid with a step-by-step search. First, the buyer opens a range and sees tiles with the logos of 11 makes: Chevrolet, Dodge/RAM, Ford, GMC, Isuzu, Jeep, Mitsubishi, Nissan, SsangYong, Toyota and Volkswagen. Next comes the make page with model photos – for Ford, that’s the F-150, F-250, F-350, Ranger and Raptor. Only at the third step do they see the products for their model, split by year and bed length.
Every level has breadcrumbs: from a canopy page you can jump back to the model, make or range in one click. Product lists support sorting and pagination. This structure is clear both to buyers and to search engines: every make and model has its own page with its own title.
Canopy buyers care most about technical details – will it fit their truck? So the product page puts everything on one screen:
The product name also helps with matching: it contains the range, the pickup model, the years and the bed length – for example, “LuxCap Sport aluminium canopy for Chevrolet Colorado 2015–2022 (5′ 1″ bed)”.
A purchase like this (a Sport canopy for the Chevrolet Colorado, for example, costs UAH 150,000) is rarely paid by card in a minute: people want to talk to the seller first. That’s why the “Buy now” button opens a “Submit a request” pop-up – a name and phone number, no account and no multi-step form. A manager calls back and confirms the details.
For those still choosing, the header has a “Request a call” button, also in a pop-up. The forms run on Contact Form 7. The standard basket is still there: I added “You may also like” and “New in the shop” blocks to suggest accessories and new models. Saphali Lite handles the checkout fields for Ukraine.
Besides canopies, the website has an accessories section – for example, the Drop Rack shelving system for the load bed – with cards in the same style as the catalogue. A separate “Fitting centres” page answers the question “where do I go to have it fitted”, while the “Contacts” page and the footer bring together the phone number, e-mail, address and messenger and social media icons.
The shop runs on WordPress 6.8 and WooCommerce 10.4 with my burum theme. Yoast SEO takes care of titles, descriptions and structured data, and the multi-level catalogue provides separate pages for searches such as “canopy for Ford Ranger” or “hardtop for Chevrolet Colorado”. The sliders are built with slick, and the layout is responsive: on a phone the home page, catalogue and product page rearrange into a single column, and the buttons stay large.
Canopies, roof boxes, side steps, tow bars – all these products have one thing in common: they fit a specific vehicle. From this project, here is what matters for a shop in this niche:
That way, even a catalogue of hundreds of products stays simple: buyers see only what fits their vehicle and quickly move on to talking to the seller.
