✔ Name the treatment, the implant system and the discounted price on the first screen
✔ Show that the medical content can be trusted – a doctor as author, a reviewer, a date
✔ Help patients make sense of the implants and the cost of treatment
✔ Ease fears about surgery with before-and-after cases, the dentists and answers to questions
✔ Take free consultation requests with just a phone number
✔ Work equally well on a computer, tablet and smartphone
The Mii Stomatoloh clinic places MegaGen AO implants and wanted a dedicated page for this treatment. Implants are expensive and people are afraid of them: they compare clinics, prices and dentists and take a long time to make up their minds.
I built the landing page as a conversation with the patient: the price and special offers, an expert article, an implant catalogue, before-and-after cases, the dentists, a price list and answers to questions. Between the blocks there are booking buttons and a one-field consultation form, while the comparison slider, the dentist carousel, the FAQ accordion and the expandable implant descriptions run on JavaScript.
The result is a one-page website, fully responsive for desktop, tablet and smartphone: on a phone the price and consultation button sit above the photo, the clinic’s figures stack in a column and the menu tucks into a burger icon.
A landing page that takes patients step by step from the first screen to booking an appointment.
A special price of UAH 10,000 next to the crossed-out old price and a consultation button
Date, author, reviewer and an “Important!” notice, as is standard for medical content
AnyOne and AnyRidge: benefits, price, “Read more”, “Listen to the text” and booking
A slider compares the smile before and after treatment, with thumbnails of other cases around it
Free consultation – just a phone number and an arrow button
Responsive build: on a phone the price and button sit above the photo, burger menu, one-tap call
One page where every block answers a specific patient question.
The landing page’s main tasks are to:
Guaranteed reply within 24 hours.
The first call is free and with no commitment.
Nobody chooses dental implants in five minutes: patients spend weeks comparing clinics, prices and dentists. Using Mii Stomatoloh as an example, I explain how I built a single-service landing page – with the price on the first screen, an expert article, an implant catalogue, a before-and-after slider and a consultation form – and how it adapts to tablets and smartphones.
Mii Stomatoloh (Ukrainian for “My Dentist”) is a Ukrainian dental clinic offering treatment, surgery, diagnostics and implants. For implants using the MegaGen AO system, the clinic needed a dedicated page with a single scenario: visitors learn about the treatment, satisfy themselves that the clinic can be trusted, and leave their phone number.
Implants are an expensive treatment, and nobody decides on them on the spot. Patients compare prices, read up on implant systems, look closely at photos of previous cases and choose a dentist. So I started with the order of the blocks: what question comes up at each step, and where on the page the answer is. Then came the build, the interactive blocks and the responsive versions for computer, tablet and smartphone.
The first screen has everything patients come for: the large heading “Dental implants with the MegaGen AO system”, a “Get a consultation” button and the price. The old price of UAH 12,000 is crossed out, with the current UAH 10,000 next to it: visitors immediately get a sense of the cost and see the saving. Below are three figures for the clinic: 15+ years of placing implants, 1,000+ happy clients and 20+ dentists.
On the right is a photo of a dentist at work with a “crumbling” edge of squares and a light blue block behind it. The site’s main buttons have a pink-to-light-blue gradient in the colours of the logo: it is repeated across the page, so the eye quickly learns where to find the action. Besides the menu, the header holds two prominent buttons, “Write to us” and “Call us”.
Right after the first screen come the “Special offers”: cards with a photo, a vertical colour tag for the treatment area – treatment, surgery, diagnostics – a list of what is included, the new price and the crossed-out old one.
A medical page is a special case for both patients and search engines: health advice is held to a stricter standard than a product description. So the expert article on the landing page shows who wrote it and when:
Next to the text is a collage of three photos: a dentist at work and close-ups of treatment. The block looks like part of the clinic rather than an extract from an encyclopedia.
Straight after the article comes a bright blue banner, “Free consultation with our dentist”, with a photo of a dentist in the clinic’s branded polo shirt and a background pattern of dental icons. The form has a single field – phone number – and an arrow button: the less people have to fill in, the more willing they are to leave their details.
The “Implants in stock” block helps patients understand exactly what the clinic offers. The AnyOne and AnyRidge cards alternate their photo left and right and follow the same structure:
In dentistry the strongest proof is the result. In the “Our work” block, a large before-and-after image with a slider sits in the centre: move the handle to compare the smile before treatment with the result. Four thumbnails of other cases flank it, and there is a booking button below the gallery.
Next comes “Why choose us?”: four cards with photos covering experience with implants, high-quality prostheses, support during the adjustment period and complex clinical cases. The “Our dentists” block is a carousel with arrows: photo, name, specialism, Instagram and Facebook icons and a button linking to the dentist’s profile. Below the carousel is an “Ask the dentist a question” button.
The “Cost of services” price list is set out in two columns of “service – price” rows. The active row is highlighted in blue and an arrow replaces the price, making it clear that the row leads somewhere.
The “Questions about implants” block is a two-column accordion: the questions are visible at once, each answer opens with a click, and a long list does not stretch the page. This is where typical fears are addressed – for instance, whether the implant will take: the answer quotes MegaGen’s figure of a 98.9% survival rate.
The landing page closes with “Additional services” – the same cards with a treatment area tag as in the special offers: fillings, cyst removal, a panoramic X-ray. The repeated format holds the page together, and new services are added with the same card.
The landing page is fully responsive: on a wide monitor, a tablet and a smartphone, each block rearranges itself to fit the screen rather than simply shrinking. On a smartphone the first screen runs in a different order: the heading, price and consultation button sit above the photo, the clinic’s figures stack in a column and the menu tucks into a burger icon. On the right of the header is a blue call button: on a phone, calling the clinic is easier than writing.
A clinic website sells trust rather than a service. People are trusting strangers with their health and a considerable sum of money, so every detail either reassures them or puts them off. When I build medical landing pages, I follow a few rules:
If you need a landing page for a dental clinic or a medical centre, I will build a page that leads patients to book: with a clear structure, forms, interactive blocks and a fully responsive build.
