✔ Say from the first screen that the clinic treats children and adults alike, and invite visitors to book
✔ Explain what sets the clinic apart: a microscope, modern materials, pain-free treatment
✔ Describe each of the 10 treatments without overloading the page
✔ Answer the question of price before the patient even calls
✔ Take consultation requests from anywhere on the page – just a name and phone number
✔ Speak to patients in Slovak and English
Dental Education Clinic is a family dental practice in Bratislava’s Old Town offering microscope-assisted treatment, endodontics, prosthetics, children’s dentistry and six other services. The clinic needed a website that explains in a couple of minutes why patients should come, what it costs and how to book – for Slovaks and for expats alike.
I built the site from start to finish on WordPress with my own theme, burum. Everything sits on one page with anchor navigation: about the clinic, its strengths, treatments, the lead dentist, gallery, reviews, prices, booking and contacts. The details don’t stretch the page: each treatment description opens in a pop-up, and the price list is folded into an accordion by category.
The result: patients find everything they need by scrolling a single page, and the booking form meets them several times – in the header, between sections and in a dedicated “Book a consultation” section. The site works in Slovak and English and is easy to use on a smartphone.
A website where patients quickly see what the clinic treats and what it costs – and book a consultation straight away.
Pop-up form from the header, inline forms between sections and a dedicated booking section
A photo grid of services: one click opens a window with a detailed description
Accordion: prosthetics, surgery, fillings, endodontics, check-ups, prevention
Specialism, education, ADA and AAE membership, UPenn programme and a founder’s quote
Photos open in an enlarged view, patient reviews scroll in a slider
Slovak and English, responsive layout and a cookie consent banner
A dental patient wants to know three things: can I trust the dentists, how much will treatment cost and how do I get an appointment. The site answers them in that order, without ever leaving the home page.
The website’s main tasks are to:
Guaranteed reply within 24 hours.
The first call is free and with no commitment.
People looking for a dentist don’t need a website with twenty sections: they want to understand quickly who to trust with their teeth, what it costs and how to book. Here is how I built such a website from start to finish for Dental Education Clinic in Bratislava – with services, prices, booking forms and two languages.
Dental Education Clinic is a dental practice in Bratislava’s Old Town. It treats children and adults, works with a microscope and modern materials, and focuses on pain-free treatment in a relaxed atmosphere. It offers a wide range of services – from hygiene and children’s dentistry to endodontics, surgery and Lime Ortho aligners.
The brief was simple to state: turn a visitor into a booked patient. To do that, visitors need to see within seconds that the clinic is nearby and trustworthy, find their treatment, see the prices and leave a phone number without wading through menus. And since many foreigners live and work in Bratislava, the site had to be bilingual from day one.
I opted for a single long page: the clinic doesn’t have dozens of sections that need their own URLs, and patients would rather scroll than click from link to link. The header menu – “O nás”, “Služby”, “Ceny”, “Rezervácia”, “Kontakty” – scrolls to the right section, and the header itself stays fixed at the top of the screen.
The order of the sections follows the patient’s train of thought:
Above the menu runs a dark strip with the address and phone number. The clinic is inside a shopping arcade and is hard to spot from the street, so next to the address I added directions: which entrance to use and to take the lift to the 2nd floor. Small details like this save patients stress and save the front desk phone calls.
On the right of the header are the SK / EN language switcher and the “Book a consultation” button. It doesn’t take visitors to another page – it opens a pop-up with a short call-back form. The patient leaves a name and phone number, and the clinic calls back.
The eight strengths – precision, modern equipment, pain-free treatment, clear communication, no waiting, an experienced team, a caring approach and a quality guarantee – are laid out in a grid, each with a round icon and a short caption. Right below them sits an inline “name + phone” form with a call to book.
The services are a grid of 10 photo cards: microscope-assisted treatment, aesthetic restoration and composite veneers, endodontics, periodontics, dental hygiene, prosthetics, children’s dentistry, whitening and prevention, Lime Ortho and surgery. Each service has a long description, and showing them all at once would have made the page three times longer. So clicking a card opens a pop-up with the description, and the grid stays compact.
The team section features the lead dentist’s profile: specialism, education, membership of the American Dental Association (ADA) and the American Association of Endodontists (AAE), the University of Pennsylvania (UPenn) programme, plus a quote from the clinic’s founder. In dentistry this is one of the strongest arguments: patients choose a dentist first and a clinic second.
The photo gallery shows the clinic from the inside: the dentist at the microscope, the equipment, work with patients. The photos are arranged as tiles and open in an enlarged view. Below is a slider of patient reviews with arrows and dot navigation.
The clinic’s price list is detailed – dozens of items with prices in euros. To stop it taking up half the page, I built an accordion by category: prosthetics, surgery, fillings, endodontics, check-ups and prevention. Patients open only the section they need and see the prices before they call.
Booking is the site’s main goal, so the forms appear several times: a pop-up from the header, inline forms between sections and a dedicated “Book a consultation” section with a short text on what to expect at the first visit and the “Dohodnite si stretnutie” form. Every form has just two fields – name and phone – plus consent to personal data processing with a link to the policy. The forms run on Contact Form 7.
The contacts section brings together phone, e-mail, opening hours, the address with directions, social media and a Google Maps map. The site runs on WordPress 6.8 with my burum theme. Yoast SEO handles titles, descriptions and structured data, GDPR Cookie Consent shows the cookie consent banner, and the privacy policy is available in both languages. The layout is responsive: on a smartphone the strengths and services grids collapse into a single column, and form fields and buttons span the full width of the screen.
People don’t choose a dentist the way they choose a café: they fear pain and unexpected bills, so they look for trust and clarity. Based on this project, a clinic website should:
That way, even a single page answers all of a patient’s questions and leads to a booking, and the clinic gets a simple website that is easy to keep up to date.
