✔ Explain in plain words which equipment suits the person and their car
✔ Show the prices of every model openly
✔ Let visitors request a call or a consultation from any page
✔ Prove reliability with certificates and a warranty
✔ Show where in Ukraine the equipment can be installed
LuxAdapt sells and installs equipment that lets a wheelchair user get into a car unaided, take the wheelchair along and drive without pedals. It is bought by disabled people themselves or by their families, and it is an expensive, carefully considered purchase: from UAH 34,400 to UAH 752,500.
I built the site on my own burum theme. The catalogue is split into four sections – swivel seats, wheelchair lifts, wheelchair roof boxes and hand controls – and every product page has photos, a description, the price, technical specifications, a video and certificates.
The result is a calm, clear website with a short path to an enquiry: “Request a call” in the header, “Buy” and “Get a consultation” on the product page – and the form fills in the name of the chosen model by itself.
A website where people can choose equipment at their own pace, see the price and ask for a consultation in one step.
Swivel seats, lifts, wheelchair roof boxes and hand controls – one click away in the menu
Every model shows its price in hryvnias, both in the section list and on the product page
A photo slider with zoom, “Technical specifications” and “Certificates” tabs, and a video
The product name goes into the enquiry, so the manager sees straight away what it’s about
The contact page has a map of the centres that fit the equipment, phone numbers and a form
A certificate slider on the home page, a 1-year warranty and 13 years in business under “About us”
Nobody buys this kind of equipment in one click – it is chosen together with a specialist. So the website guides visitors towards a conversation.
The website handles several key tasks:
Guaranteed reply within 24 hours.
The first call is free and with no commitment.
A swivel seat or a wheelchair lift is a purchase people think over for weeks and discuss with the whole family. A website for such a company has to explain calmly how the equipment works, show the price honestly and give people a reason to trust it. Here is how I built a catalogue website like this for LuxAdapt.
LuxAdapt is a Ukrainian company that selects and installs equipment for adapting cars: swivel seats for transferring from a wheelchair, wheelchair lifts, roof boxes for carrying a wheelchair and hand control kits. The company has been in business for 13 years and gives an official one-year warranty on its products.
The visitors are disabled people and their families. They don’t need big slogans: they need to understand which equipment will fit their car, how much it costs, where it will be installed and whether the supplier can be trusted. I built the website around those questions.
The first screen is a slider about the two main product lines: swivel seats and wheelchair lifts. Each slide has a short explanation and a “Book a consultation” button. Further down come:
The phone number and the “Request a call” button are always visible in the header, and on smartphones the menu moves into a separate panel, so the number and the button are never more than a tap away.
The catalogue is built on WordPress categories, so the client adds new models as easily as blog posts. Each section has breadcrumbs, an item counter and product cards with a photo, name, price and an “Order” button. Right now the catalogue has four sections and ten models:
The prices are open: from UAH 34,400 for the hand control kit to UAH 752,500 for the Royale EV seat with an electric drive. With expensive equipment, an open price saves both sides time – people come to the consultation already knowing their budget.
I put the product page template together so that everything needed to make a decision is on one page:
The video on the product page matters most: it is far easier to see once how a swivel seat or a lift works than to read about it.
All the forms run on Contact Form 7 and open in a pop-up, so visitors never leave the page. The phone field has an input mask, so the number is entered in the right format from the start. When a visitor clicks “Buy” or “Get a consultation” on a product page, the model name goes into a hidden form field automatically, and the manager can see which equipment the enquiry is about.
The contact page has two phone numbers, an e-mail address and a separate contact form with a message field, for those who prefer to describe their situation in writing.
Car adaptation equipment is a matter of safety, so the website gives trust plenty of room. The “About us” section has a short introduction to the company and the key figures: a 1-year warranty, 13 years in business, installation all over Ukraine. The certificates have their own page and are also shown in a slider on the home page.
The contact page is called “LuxAutoTech specialist installation centres” and has an embedded map of the centres that fit the equipment. The map was made in Google My Maps, so the client adds new locations themselves without touching the website.
The pages have clear URLs, and Yoast SEO gives the sections and products their own titles and descriptions – the seats section, for example, appears in search as “LuxAdapt catalogue of swivel-and-slide car seats for disabled people”. Breadcrumbs and structured data help search engines understand how the catalogue is organised. Google Analytics 4 and Google Tag Manager are connected for statistics.
Car adaptation for disabled people is a narrow niche where decisions take time and are often made by the whole family. From the experience of this project, the website here should:
Such a website doesn’t have to be big. A well-thought-out catalogue, a few pages that build trust and short forms are enough. What matters is that someone whose life is already hard enough can work out in a couple of minutes what suits them – and make a call.
